1993, two graphic designers, Markus and Daniel
Freitag, were looking for a functional,
watertight bag to carry their work in, but couldn't
find one on the market. The solution, they found,
was humming past the front of their Zurich flat
Taking inspiration from the colorful tarps closing
the sides of flatbed trucks, the brothers used their
apartment as a makeshift studio and created a line
of messenger bags from recycled truck tarpaulins,
bike inner tubes, and old car seat belts.
Freitag ships its bags around the world but the
real story is in the company's origin: Looking at
the manufacturing process provides a unique insight
into a company that has built a business on
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